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Troggs Surf School

Troggs Surf School Logo

This project involved branding Troggs Surf School, the longest running surf school in Portrush.  We designed a new visual brand and a new dynamic website, with an online booking system, to help improve customer service and increase brand awareness.

  • Research
  • Merchandise
  • Print Material
  • Brand Identity
  • Website Design
  • SEO Optimisation

Project Highlights

See below some specific highlights of this project. 

Creating a website wire frame we where able to create an easy to follow landing page. The aim was to make it as easy to book as possible for their customers. The screenshot shows a snip-it of the website build where we made sure to show their unique selling points, a promotional video of each activity and then a photo of each service available.

The business uses the Fareharbour booking system. We created a book now page to incorporate the booking plug-in. This made booking a surf lesson super easy. All the imagery of the Troggs Surf School website was taken by 55Online.

Print material was a key marketing tool used by Troggs Surf School. This allows them to capitalise on high foot traffic. This ranged from promotional flyers, business cards and gift cards.

Promotional flyers were needed for their kids summer surf camp. We designed an eye catching flyer with images that sold the summer camp, including a QR to for ease of booking. We created a striking business card for Troggs Surf School. Using their brand colours. The front of the card displays their two main activities surfing & Paddle boarding. The back displays all the vital information they needed to promote their business, including what they offer, their contact details, a map, their TripAdvisor rating and a QR code to book a lesson. Gift vouchers are used frequently over holiday periods. We designed a vibrant voucher that would appeal to their target audience.

We made a very strong brand identity for Troggs Surf School with the sign, gazebo and flags to show off and elevate the visual branding. The flags we created correspond to the rash guards and overall brand identity. The pink and blue fade was designed to highlight the  the attention of walkers on the beach. Troggs Surf Schools used custom gazebos to promote the business and provide a changing room for customers. Enlarging the logo makes it recognisable in a large public space.  The creative design of the renowned bright coloured rash guards. This promotes safety as pupils can be easily spotted during lessons. We also designed unique rash guards for the staff.

We produced two videos to highlight the quality of their service and to promote the activities they offer.

Words from our client

“The lads where super easy to work with and the work is to an outstanding quality.”

Albert Dallas

Owner of Troggs Surf School
Troggs Surf School Mock Up

Discover more here



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