Back on Track
This project was a website redesign. It had to be consistent with the established brand identity. whilst being a dynamic and contemporary designer. We improved user experience and ensured it included the mindbody booking system.
- Research
- Brand Identity
- Website Design
- SEO Optimisation
- Squarespace Training
Project Highlights
See below some specific highlights of this project.
The previous landing page of the website was washed out, text heavy and was neither dynamic nor striking. Back on Track had supplied for us photographs to use, however the colours were not matching the theme. We edited the photo to transform it from a dated, warm red colour, to a bold, vibrant blue. The blue matched the brand colours and the overall website theme.
Previously Back on Track had displayed their clients in a rigid blocked column. We unified each of their client's logos by using their white alternative logo. This kept them in theme with the website. We put them in a carousel, which gave each logo space to be easily displayed.
The business had been using a third party plug in for their booking system. It was functional but lacked any design. We redesigned the page with a new look that was coherent with the website theme and laid out simply to ensure a smooth booking process.
Words from our client
“55 Online offered a great service with quality work”.
Kyler Alexander
